Project Manager + Creative Director + Copy Editor
My team was tasked with redesigning Gibbston Valley Winery’s iconic estate range wine label, first launched in the mid 1990s. The winemakers wanted a more modern design that would distinguish this popular range of wines as premium collectibles.
The design needed to convey the winery’s reputation as an elite wine brand and pioneers of the region. Along with certain aesthetics, the design also had to account for all red and white varietals and ongoing vintage changes. Thus, the GV Collection was born.