GV Collection Wine Label Design

Gibbston Valley's iconic estate wines get a new look
Project Manager + Creative Director + Copy Editor

MANAGED DESIGN DEVELOPMENT AND WORKFLOW. COMPOSED COPY FOR BACK WINE LABEL. DID FINAL EDIT BEFORE SENDING FINISHED DESIGN TO PRINT.

Project Overview

My team was tasked with redesigning Gibbston Valley Winery’s iconic estate range wine label, first launched in the mid 1990s. The winemakers wanted a more modern design that would distinguish this popular range of wines as premium collectibles.

The design needed to convey the winery’s reputation as an elite wine brand and pioneers of the region. Along with certain aesthetics, the design also had to account for all red and white varietals and ongoing vintage changes. Thus, the GV Collection was born.