I'm Caroline Fontein

Creative ProducerMarketing ConsultantWriting for the pun of it

About Me

Thank you for stopping by and viewing my portfolio. Here’s a little about me. I’m a senior content manager, digital strategist, and SEO copywriter that excels at storytelling for ecommerce. I currently work as the Senior Health & Wellness Editor and Digital Content Manager for SmartyPants Vitamins and SmartyPaws Supplements for Dogs.

I excel at bridging the gap between the creative and technical aspects of content marketing to create a compelling user experience that extends across all platforms – website, Instagram and Amazon, to name a few.

Learn More


Website Management

Developing and maintaining online content in multiple CMS platforms including WordPress, Shopify and Magento.

Content Strategist

Devising cross-platform content strategies and creating eye-catching content that achieves campaign objectives.

Sr. Editor and SEO Copywriter

Managing editorial calendar and developing marketing copy for placement online and in print.

Social Media Manager

Creating posts and managing campaigns and budgets to boost engagement and reach targets.


Managing local and international media and influencers to increase exposure and ensure placement and quality of content.

Google Analytics/ SEMRush

Analyzing data to devise marketing strategies and maximize SEO, site performance and user experience.

Amazon Expert

Creating benchmark content to deliver Best Seller, Amazon’s Choice and Editor’s Choice product pages.


Designing templates, writing copy and managing databases to develop and execute segmented eDM campaigns.


Working with UI/UX to improve user experience and increase conversion rates and online sales.

Let’s work together on your next project

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